E-Commerce and SME Performance: The Moderating Influence of Entrepreneurial Competencies
نویسندگان
چکیده
This research aims to examine the mediating role of use e-commerce and moderating influence entrepreneurial competencies on performance small medium enterprises (SMEs). The study data were collected via a structured questionnaire comprised seven-point Likert scale from practitioners serving at top middle-level positions in Pakistani SMEs. Partial Least Squares Structural Equation Modelling (PLS-SEM) technique was applied 250 useable returned questionnaires. results showed that association between firm is positively significant. Moreover, mediates positive technological readiness, adoption cost, performance. However, does not appear as significant manufacturing SMEs’ present first explore moderator empirical outcomes this provide useful theoretical practical implications for managers understand underlying factors successful implementation SME sector enhance
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ژورنال
عنوان ژورنال: Administrative Sciences
سال: 2022
ISSN: ['2076-3387']
DOI: https://doi.org/10.3390/admsci12010013